The New Craftsmanship: why manual work grows in value in the AI era

In a world where AI grows exponentially, the return to "New craftsmanship" grows immensely in value. Via del Perugino is more than an address, it's our tribute to this return. We believe that artisan work plays a crucial role in people's well-being and community growth.

The era of artificial intelligence and the value of uniqueness

We live in an extraordinary era. Artificial intelligence can write texts, create images, compose music. But precisely for this reason, what is made by hand, with care and wisdom, becomes increasingly precious.

When everything can be replicated infinitely, uniqueness becomes the true luxury. A handmade piece of furniture, an artisan ceramic, a tailored suit: these objects carry with them a story, a soul, an imperfection that makes them alive.

The well-being of creators

Artisan work is not just a profession, it's a form of active meditation. Those who work with their hands experience a state of "flow" that is rarely found in front of a screen.

Scientific studies show that manual activities reduce stress, increase personal satisfaction and create a sense of fulfillment that purely digital work struggles to offer.

Community growth

Artisans are the connective tissue of cities. They create bonds, pass on knowledge, keep alive traditions that would otherwise be lost.

Bologna has a centuries-old artisan tradition: from master luthiers to ceramists, from restorers to leather workers. This heritage deserves to be preserved and renewed.

The Urban Workshop in Via del Perugino

This is why we created the Urban Workshop in Via del Perugino. It's not just a space, it's a statement of intent: we believe in the future of craftsmanship.

Here you'll find: - Spaces with generous heights for all types of work - Vehicle access for materials and finished products - A community of artisans and makers - Direct management, without intermediaries

An invitation

If you are an artisan, a maker, a creative who works with your hands, come visit us. The Urban Workshop is our tribute to those who believe that the future is also built with the wisdom of hands.

Because in an increasingly virtual world, those who know how to create something real have immeasurable value.